The Amazing Selling Machine course has created thousands of successful Amazon sellers each year. Rich Henderson is one of the co-creators and chief mentor at the Amazing Selling Machine 12 course. Rich has made a short video describing the three common product selection mistakes that most new sellers are likely to make. Use these tips to avoid some of the most easily avoided mistakes when selecting a product to sell on Amazon.
Mistake #1: A Fragile Product
Henderson says it is a huge mistake to select a product that can be easily broken. This consideration should be made not only when thinking about the customer using the product, but about the process the product goes through before it reaches them.
If a product is broken or damaged upon arrival to the customer, it is a sure fire way to receive negative customer reviews, this kills sales.
Fragile products may come from overseas, increasing the chance of it being damaged. Products will likely be in boxes, on palettes, in containers and on a ship on the long journey to your Amazon warehouse. Even after it gets there it still needs to be processed, packaged and sent out for delivery, where the drivers aren’t exactly known for being overly-careful.
You could offset the risk of damage by providing extra protective packaging, but this can be expensive and you would need to make sure that the cost of packaging does not cut into your profit margin.
If this is your first product, it may be wise to avoid the extra headache and choose something else!
Mistake #2: A Complicated Product
Henderson advises that the second biggest mistake to avoid is choosing a product that is complicated. By complicated, he means a product that maybe has a lot of moving parts or a difficult assembly.
Selling this type of product is easier when you have a brand and a bit more of a following, but for your first product it is best to avoid. Customers who find the product difficult to use or assemble and they don’t know who you are, they will be more inclined to leave a bad review of the product. For your first product: keep it simple!
Mistake #3: A Competitive Product
Henderson says that most people who make this mistake simply haven’t done their research properly and have only chosen a product by looking at sales volume and revenues without considering the competition.
The easiest way to compare the competitiveness of a product is to look at the customer reviews. In order to compete with a product, you will need to compete with reviews. Remember that if this is your first product, you will have zero reviews!
Using Henderson’s advice can help you avoid simple mistakes that you may otherwise fall victim to! The team at the Amazing Selling Machine 12 course have a huge amount of experience and knowledge about all the ins and outs of selling on Amazon, feel free to click here to discover more about ASM and start the free training today!
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